Well I have just about finished all my work just got my 1000 word critical review to write. Overall I think I have worked well this term despite the fact I am not confident using CAD, I kept having problems with sewing machines and my computer kept acting up I have managed to complete everything. I am pleased with my marketing campaign the photos are gorgeous, my outfit was a success on the clothes show catwalk and I have learnt more about CAD and stretch fabrics. Oh and I also have some work experience lined up in Easter at Eternal Spirits! next term though I am going to improve the quality of my work as I don't think it looks as good as it could this term as I am still learning new things!
Bring on Christmas!
Thursday, 18 December 2008
Thursday, 11 December 2008
Fashion Issues photo shoot
Unfortunately my attempts to add all my photos from my shoot using a slide show failed and as there are so many pictures I have just added a few on here. Now for the hard part of choosing which two pictures to use for my magazine marketing campaign.
Wednesday, 3 December 2008
Update on my projects
Well I have finished making my garments and handed them in at last! fingers crossed they have a chance of getting picked to go to the clothes show! Now I just need to get my sketch book up to date and finish my technical sheets, not easy as I am not the greatest with CAD!
I have also done my photo shoot! woop! it was freezing cold sunday night in Derby and I had poor Kate (my model) in leggings and a very thin jersey top, I also felt bad I had her in six inch heels trying to balance on a bench! I haven't actually seen the photos yet but am very excited about them, I will post some on here as soon as I get my hands on them. I must do more in my sketch book as well for this project.
I am also very pleased I have some work experience lined up at Eternal Spirits, I went for a visit there, the people and place are both so nice, I am looking forward to working there!
My group presentation on Topshop is today, very nervous about this but my group came together to practice this morning so I think we are pretty much sorted...I hope. Will let you know how it goes, I must not mumble!
I have also done my photo shoot! woop! it was freezing cold sunday night in Derby and I had poor Kate (my model) in leggings and a very thin jersey top, I also felt bad I had her in six inch heels trying to balance on a bench! I haven't actually seen the photos yet but am very excited about them, I will post some on here as soon as I get my hands on them. I must do more in my sketch book as well for this project.
I am also very pleased I have some work experience lined up at Eternal Spirits, I went for a visit there, the people and place are both so nice, I am looking forward to working there!
My group presentation on Topshop is today, very nervous about this but my group came together to practice this morning so I think we are pretty much sorted...I hope. Will let you know how it goes, I must not mumble!
Tuesday, 2 December 2008
The Big 'Fashion' Issue
I visited The Big Fashion Issue at the Broadway cinema in Nottingham. The event is held by the Designer Forum, it is where companies visit to give lectures. These are the companies whose lectures I listened to.
Traid
They are a textile recycling for aid and international development company. It was started in 1999 to try and change ideas around second hand clothing. I was told about how the fashion industry drains resources, this process is: extraction, production, distribution, consumption, disposal. 1 in 6 people work connected to clothing and 1.2 million tonnes of textile waste is generated each year. A lot of dyes toxins and unnatural fibres get into the ground from the process of throwing away clothes, these release methane gases and it has been found there are more deformed births near landfills. If there was less waste the effects would be seen in 10 years, less waste = less methane.
Traid sells used clothes and they give the money to causes. The clothes are seperated into cheaper and more expensive clothes. Each shop is different to suit different areas.
Traid fund 5 projects a year to help charities and they also work with other charities e.g. Azafady in Madagascar building wells, schools etc. They also recycle 94% of stuff they receive and sell some of it to rag trade.
Traid remade is where the company alter clothes to make new ones but also making them affordable, they look at trends and make clothes to suit them.
Billy Bag
It is a UK niche brand started in 1998, it has 3 collections a year, prices range from £100-£250 for leather bags. Their first stockist was Harrods. They have an average of 22 pieces of editorial per year. The company has signature prints that are carried on and recognised as the brand. To make sales there are things a company must do these are: research and travel, look at global economy, become a member of a trade body, know languages, approach the UK embassy in this country and visit trade shows before applying for a stand.
Billy Bag have started celeb gifting, they have found advertising on buses also work well. The model chosen to represent Billy Bag has the London look where the company originated.
Rigby and Peller - lingerie and swimwear
Established 1939, sells 30 lingerie brands and 20 swimwear, sizes 30A to 38J they also sell maternity and mastectomy bras and have an alteration service. The collection is sourced from around the world each season and the company perform a brand audit, they look at brands and their purpose in the company. Prior to each buying season the company look at strengths: repertoire of brands, awareness, attitudes, currency, integrity, performance, competetive advantage, strong brand identity and name. And their weaknesses: managing change, servicing customers, consistent premium quality, recognisable style, limited production run to ensure exclusivity and uniqueness. They now have their own label that took over 2 years to develop nut means they can highlight that they havn't yet offered. All the components, trimmings etc are sourced from Europe. The price point for a bra is £50. Samples are made in China. The made to measure service bras are made in a work room in Knightsbridge and a bespoke bra costs about £260.
Traid
They are a textile recycling for aid and international development company. It was started in 1999 to try and change ideas around second hand clothing. I was told about how the fashion industry drains resources, this process is: extraction, production, distribution, consumption, disposal. 1 in 6 people work connected to clothing and 1.2 million tonnes of textile waste is generated each year. A lot of dyes toxins and unnatural fibres get into the ground from the process of throwing away clothes, these release methane gases and it has been found there are more deformed births near landfills. If there was less waste the effects would be seen in 10 years, less waste = less methane.
Traid sells used clothes and they give the money to causes. The clothes are seperated into cheaper and more expensive clothes. Each shop is different to suit different areas.
Traid fund 5 projects a year to help charities and they also work with other charities e.g. Azafady in Madagascar building wells, schools etc. They also recycle 94% of stuff they receive and sell some of it to rag trade.
Traid remade is where the company alter clothes to make new ones but also making them affordable, they look at trends and make clothes to suit them.
Billy Bag
It is a UK niche brand started in 1998, it has 3 collections a year, prices range from £100-£250 for leather bags. Their first stockist was Harrods. They have an average of 22 pieces of editorial per year. The company has signature prints that are carried on and recognised as the brand. To make sales there are things a company must do these are: research and travel, look at global economy, become a member of a trade body, know languages, approach the UK embassy in this country and visit trade shows before applying for a stand.
Billy Bag have started celeb gifting, they have found advertising on buses also work well. The model chosen to represent Billy Bag has the London look where the company originated.
Rigby and Peller - lingerie and swimwear
Established 1939, sells 30 lingerie brands and 20 swimwear, sizes 30A to 38J they also sell maternity and mastectomy bras and have an alteration service. The collection is sourced from around the world each season and the company perform a brand audit, they look at brands and their purpose in the company. Prior to each buying season the company look at strengths: repertoire of brands, awareness, attitudes, currency, integrity, performance, competetive advantage, strong brand identity and name. And their weaknesses: managing change, servicing customers, consistent premium quality, recognisable style, limited production run to ensure exclusivity and uniqueness. They now have their own label that took over 2 years to develop nut means they can highlight that they havn't yet offered. All the components, trimmings etc are sourced from Europe. The price point for a bra is £50. Samples are made in China. The made to measure service bras are made in a work room in Knightsbridge and a bespoke bra costs about £260.
Kerry Thomas - Fused magazine talk
We had Kerry Thomas a magazine publisher come to speak to us about how she created the magazine Fused. We were able to ask her some questions.
What motivates you?
I get a lot of free stuff, get taken to nice places and have my own independance.
How do you manage financially?
Sales are not a problem, I don't have a huge amount of money but am comfortable, I don't hate my job so don't mind this.
Do you take on work experience?
Yes in different areas mainly writing, trend forcasting, people can take on different roles. I like it when people apply that they have made the effort to find out my name.
Can you see yourself doing this job for years?
I don't know I might hand the magazine over, I have already handed most editorial stuff over and become more involved in events, I am currently working on a music event.
How much do people pay for ad space?
From £250-£10,000
Do you refuse any advertisers?
We have had art work we don't like and have refused but if it fits the magazine we accept.
Is the magazine different in each country?
No it's the same, people buy into British culture. We only sell a couple of magazines in each shop and we also sell online.
What motivates you?
I get a lot of free stuff, get taken to nice places and have my own independance.
How do you manage financially?
Sales are not a problem, I don't have a huge amount of money but am comfortable, I don't hate my job so don't mind this.
Do you take on work experience?
Yes in different areas mainly writing, trend forcasting, people can take on different roles. I like it when people apply that they have made the effort to find out my name.
Can you see yourself doing this job for years?
I don't know I might hand the magazine over, I have already handed most editorial stuff over and become more involved in events, I am currently working on a music event.
How much do people pay for ad space?
From £250-£10,000
Do you refuse any advertisers?
We have had art work we don't like and have refused but if it fits the magazine we accept.
Is the magazine different in each country?
No it's the same, people buy into British culture. We only sell a couple of magazines in each shop and we also sell online.
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